Meet the founders of Zoran Cycling Sunglasses


Dana Carmichael

Founder and CEO: Dana initiated the idea behind Zoran in 2014 and assembled a talented team of professionals from the optical and cycling worlds that agreed to be co-founders. With 5 years of experience in the optical industry and an avid cyclist/ racer for ten years, Dana initiated the company in response to the lack of quality optics designed specifically for the demands of cycling. Prior to founding Zoran, Dana was a corporate restructuring professional for 15 years.

Brandon Watling

Co-Founder: Brandon has been an avid cyclist for most of his life, riding, racing, and competing in a variety of cycling disciplines including mountain, road, critireum, track, and TT. He has an extensive background in the cycling industry, being a 17 year veteran and working in many stores ranging from mom and pop locations to some of the giants in the industry. Brandon has spent countless hours testing Zoran’s products and was heavily involved with the initial concept & design, understanding first-hand the limitations that cyclists have with the current sunglasses available.